3 billion local searches
by consumers take place every single month on Google alone
90% of searchers
don't go past the 1st page
75% of consumers
say they replaced the phone book with the Internet
43% of searches
on Google include a geographic identifier like a city or a zip code
Search Engine Marketing
How to Get Fresh Customers
Fact: The phone book is dead and local online search is exploding. Unless you have an SEO team focused on creating first page results for targeted keywords relative to your business you're not even in the game.
There's no doubt that the race to the top is on, and with search engines like Google generating revenues upwards of $3,200,000,000 each quarter from advertising tools like Google Adwords, it's a no-brainer that getting onto the first page is paramount. Blulo works directly with you to customize the most effective conversion-based keyword strategy for your business. This process ensures that you're not just visible on the first page, but that you're converting targeted searches into your customers and clients.
Each day that goes by, the effort to rank on the 1st page of Google, Yahoo & Bing increases exponentially – making it more difficult to obtain 1st page ranking and create online success. Now is the time to invest in search engine marketing for your business while the opportunity is still available!
44% of consumers
say they don't trust businesses that aren't engaging in social media
57% of online consumers
are social media fans or followers of local businesses
will be spent on social networking sites in 2012, a 55% increase over 2011
Social Media Marketing
How to Create a Buzz
Today, 93% of US adults engage in social media and companies that use Facebook and Twitter are generating twice the amount of leads than those who are not.
Experts say within the next 3 years, social media will become the number one place where consumers discover and engage new local businesses. Business owners who don't implement a strategic social media marketing effort can expect to see a major decline in opportunities to attract new customers.
Blulo knows how to help you get started socially connecting with targeted consumers and driving them to take action. With Blulo social media packages, your business will gain more visibility and engagement, driving consumers to spread the word about your business with their friends and people they trust.
70% of all mobile searches
result in action within 1 hour
Mobile websites convert
40% more than traditional websites
It takes 26 hours
for the average person to report a lost wallet, 68 minutes for a lost phone
How to Stay Ahead
If your website isn't optimized around mobile technology you could be losing a substantial number of potential customers. A site that can be downloaded quickly, maintain your professional image, and enable consumers more efficient conversion opportunities will give your business the competitive edge.
Mobile internet users
will reach 113.9 million in 2012, up 17.1% from 97.3 million in 2011
5.1 billion people
own a cell phone, only 4.2 billion own a toothbrush
91% of all U.S. citizens
have their mobile device accessible at all times
Mobile & Local Search
How to Stay Ahead
Mobile and local search are the future of online marketing and are the fastest growing forms of contact for customers to reach local businesses. In fact, 70% of all mobile searches result in action within 1 hour!
Search engine marketing and social media are vital, but there are literally thousands of different online venues in which your business needs to be visible. With Blulo's mobile and local search packages you get in all of them fast.
66% of the time
your website is the first point of contact with a new customer
Websites over 2 years
old have conversion rates 60% lower than newer websites
Websites with multiple
lead capture tools generate 54% more inquiries
How to Convert Customers
One of the biggest problems with your online marketing campaign may in fact be your website. With ever-changing web standards, even if your site is just a few years old, major search engines could potentially penalize your efforts to get to the first page. Likewise, search engines like Google give the freshest content on the web priority placement.
Additionally, if your website isn't fully optimized for lead generation, it is likely costing you many potential customers. It's proven that having multiple forms of lead capture will increase your website's conversion rate. Every Blulo website is equipped with sophisticated lead-capture elements, strategically placed to create optimal conversion.
Blulo's in-house digital media team is comprised of award winning specialists who will work closely with your business to develop a state-of-the-art web solution including professional imagery and high-definition digital media. Bottom line, Blulo makes you look better than your competition.
Tracking & Monitoring
How to Quantify your Results
Don't spend your marketing dollars blindly on the internet. With Blulo's tracking and monitoring packages, you'll know how exactly how your marketing dollars are affecting your bottom line.
Each month, Blulo reports to you, in person, on all of the key statistics that drive the success of your campaign. You'll speak directly with an SEO specialist who is overseeing your campaign.
You'll learn who is visiting your site, what keywords they're using to find you, what keywords are driving the most conversion for you, and whether or not your site visitors are converting into clients or customers.